Photography gives the individual a special privilege to observe and then present the subject in a different light. Showing that difference is at the very heart of what we do, as seeing another side and perspective gives us more knowledge to act upon decisions. Decisions that will encourage the survival, rather than extinction of more animal species!
The Animal Book Co. promotes animal appreciation through photography and one of our main roles is to support animal welfare organisations with photography they can use for communications and awareness. Right now, we have worked with organisations like the Action for Singapore Dogs(ASD) Sumatran Orangutan Conservation Program (SOCP) and Veterinarians Without Borders Canada(VWB).
It doesn’t matter if they’re big or small, wet or dry, furry or scaly—we’re all about bringing animal appreciation to a whole new level! In a world where we’re permanently glued to our mobile phones, we often forget to stop, look up and truly appreciate the unexpected moments of beauty found on our fragile, blue planet. After all, have you ever been in a staring contest with a goldfish or an arrogant cockerel swaggering down a courtyard?